This initial competition among 10 stores will use some advanced techology, i.e. smart meters and real-time consumoption displays.
Mostly it is about raising awareness, and also gathering some low-hanging fruits. They also want to observe which efficiency innovations stick after the competition.

What is missing is that not all kilowatts are the same. If dynamic pricing were part of the stores' environment, the competition would immediately become more interesting, because the innovation would become about when to consume and when not to consume.

16 Aug 2012 - 6:55
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